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更新时间2022-03-18

亚马逊配送前卖家订单取消率太高被封怎么办?怎么减小CR(pre-fulfillment cancellation rate)?

部分卖家会因为订单取消率而收到小红旗,这里是申诉模版。这类问题都是有机会可以申诉的。你提交给亚马逊的申诉信中要找到问题的原因,详细的解决措施,只要你语言流畅态度诚恳能解决好问题,一般都会给你一次机会的。

订单取消率 (CR): 是在给定的 7 天时间段内,卖家取消的所有订单占订单总数的百分比。

注意:(卖家自己配送且自己取消的订单)买家在亚马逊上直接取消的等待中订单或商品不包括在内。有些卖家因为订单取消率太高而被封店,可能是不太了解亚马逊有这个规则,迷迷糊糊就被封了。建议卖家一定要取消订单的情况下主动联系买家,请求买家取消。

pre-fulfillment cancellation rate申诉信模板

订单取消率高原因可能有哪些:

  1. 你的店铺暂时关闭几个月,但却没有把店面转换到休假模式,
  2. 旺季订单太多来不及发货,库存不足等导致取消订单。

但不管出于什么样的缘故,都需要在POA里面写明白即可。

Dear Amazon Seller-Performance Team,

Hello, I'm the owner of XXX store. Recently, we received an account suspension warning email from Amazon. We sincerely apologize for our mistakes. After analysis, we have found the reasons for the high cancellation rate of our stores:

1. Now is the peak sales season of our store. There are too many orders to ship, so we took the initiative to cancel some orders

2. There has been a shortage of inventory in the warehouse recently

3. Due to the negligence of the staff, there were missing delivery, and the customer did not accept the re delivery, so we apologized to the customer and took the initiative to cancel the order

4. We are not particularly familiar with Amazon's rules

In short, we are really sorry for this situation and hope Amazon can see our solutions:

1. We have increased manpower to help deliver goods and ensure that every order can be issued

2. Contacted the supplier to transfer goods and replenish inventory at the first time. There will be no shortage again

3. Add additional personnel to check the delivery of each order to ensure that each order is delivered on time

4. Amazon rules training was given to all employees immediately, and there will be no more violations

What we intend to do in the future:

1. We contacted a reliable logistics company to ensure that the goods can arrive on time

2. We decided to try overseas warehouse delivery mode or FBA delivery

3. We will reach an agreement with suppliers to ensure sufficient supply of goods every quarter

4. We will provide employees with Amazon knowledge training regularly to make every employee familiar with Amazon rules and eliminate violations

The above is the content of our rectification. I hope Amazon can accept our determination of sincere repentance and give us another chance to reform. We will try our best to provide Amazon customers with a better shopping environment. Hope to receive a reply, thank you!

Best Regard!

On Behalf of XXX