y这个人很懒,什么也没有留下
更新时间2022-03-18

亚马逊店铺绩效不达标导致封店,如何申诉?

ODR:即订单缺陷率,指的是60天时间段内存在一种或多种缺陷(负面反馈、未拒绝的亚马逊商城交易保障索赔、信用卡拒付)的所有订单占订单总数的百分比。

做自发货经常会因为物流,客户投诉等问题,导致ODR超标,账号被封。

自查方法: 检查你账户的Customer Metrics页面弄清楚到底是哪个指标不合格,影响ODR值的指标有: 1. 1-2星的negative feedback 2. A-to-Z claims 3. Chargebacks claims(简单来说就是差评和纠纷)

参考申诉模板

纠纷和差评最能反映客户对于订单的不满,对于客户反映较多的问题,你要在申诉计划中给亚马逊一个合理避免这些问题的步骤,即如何避免和改进。

Dear Amazon Seller Performance Team,

Thank you for your concern about our account. After receiving your email, we immediately checked and look up to the Amazon policy and learned about selling behavior and FBA policy. We have checked our distribution chain carefully, and we find some questions now. Here are some actions we took:

  1. We used FBM shipping service before, and we have chosen FBA service and our products are packaged and shipped directly by the supplier, so that we can ship our products in time.

  2. We checked orders carefully to make sure everything was in good condition and right item before shipping it out.

  3. We will monitor and count all the product inventory every day to ensure that all our products on sell have a very ideal inventory.

  4. We offered an unconditional 60-day money-back guarantee and new replacement as required on every damage and bad quality purchase to serve our clients best interests. Every email will be answered within 24 hours and try best to solve all of questions from customer feedback.

We promise we will do our best to provide good products and services to customers on Amazon. We sincerely hope you consider reinstating our selling privilege. Thank you very much.

Best regards,

XXX