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更新时间2022-03-18

亚马逊产品与描述不一致被买家投诉封店怎么申诉?

很多卖家为了吸引眼球,为了提高转化率,在描述时过分的夸大某产品的效果,最后买家收到货发现和描述的差别太大,就直接向亚马逊投诉了。如果你收到了警告信说你因为买家投诉被移除销售权,那你就可以申诉了,下面的模板仅供参考,还需具体问题具体分析。

注意:卖家应该做到实事求是,不要太夸大描述,至少要让消费者的预期出入不要太大。哪怕买家不买账那你提供一个及时的售后服务也好,先道歉然后退货换货,也比被投诉封店好。

遇到买家投诉产品与描述不一致申诉信模板

Dear Amazon Team,

We have received the email about removed XXX Amazon selling privileges because of buyer's complaint of product XXX. We sincerely apologize for our mistakes. We have found the reason by checking every details of the product.

We realize that our mistakes are in the following aspects:

  1. List products that do not exactly match the details page.
  2. The information about products on our details page is not specific enough, which may mislead customers.
  3. We did not specify what kind of material the product is actually, resulting in the inconsistency between the product and the customer's expectations.
  4. The pictures of our products were not clear and did not completely show the original appearance of the products.

We have taken and will continue to take the following steps:

  1. We have deleted all lists that are not within the scope of amazon.com policy. Only when the product is 100% matched with its ASIN will we upload it.

  2. We have checked all warehouse inventory and taken out all items showing signs of damage or defects. This ensures that all products are "new", as described on the details page.

  • First, we check the ASIN and UPC codes to know whether the goods in stock are the same as the goods (or return and exchange) received by the buyer;
  • Product interface: compare whether the format, supplier and color of photos, titles and subtitles are different from those of real objects;
  • Product focus: check whether the commodity needs to be put into the packaging box, and show the product certificate and accessories. Check whether the commodity is missing a part, intact and can be used normally.
  • Product elements, specifications and models: check whether the net weight, overall dimensions, models and specifications and compatibility mode match
  • Product Description: contact the supplier to see how the supplier reflects the product;
  1. We have rewritten the description and key points to improve the accuracy of the presentation of items according to amazon.com standards.

  2. We have refilled all weights, dimensions and quantities of each order.

  3. We have re photographed all items with inaccurate display products.

Please let us know what we should do to restore our account, and we look forward to your reply.

Sincerely,

XXX